Leadership is challenging, but for women who pursue and achieve it, the journey is deeply rewarding.
For a long time, I believed men and women had equal opportunities in the corporate world and entrepreneurship. Over time, I realised that while opportunities may seem equal, the journey for women is different, it calls for a unique blend of strength, skill, and resilience.
I’m Shveta Bakshi, with over 20 years of experience in marketing and a proud mom of two daughters. I’ve always valued growth, self-belief, and purpose over comfort. Reflecting on my journey, here are four skills that have shaped my leadership and may shape yours too:
- Visibility – Make yourself known. Join communities, connect with people, and let your presence be felt. Visibility brings opportunities.
- Networking – Build authentic relationships beyond your team. A strong network opens doors and creates allies.
- Articulation – Speak with clarity and confidence. Express your ideas, have a point of view, and prepare well.
- Resilience – Make resilience your superpower. Learn from setbacks. Use tools like journaling, meditation, or exercise — whatever centers you.
Above all, believe in yourself. The future is bright, and the world needs your leadership now more than ever.
About the Author
With over 20 years in global marketing, Shveta Bakshi has driven business growth and digital transformation across pharmaceuticals, medtech, diagnostics, and SaaS. She has scaled revenue from $50M to $300M+, led major product launches, and built brand equity through full-funnel, data-driven marketing.
Shveta spearheaded the India launch of FVIII, enterprise ABM programs, and demand engines generating $30–40M+ annually, while building high-performing global teams and integrating martech ecosystems like HubSpot and Salesforce. Certified in Product Management (ISB), Demand & ABM (Forrester), and Women in Leadership (MDI), she combines commercial acumen with digital-first strategy to position brands for sustained growth.
